Partners Sharona and Nave, founded DSTNC in 2022. Nave, an ex-pro cyclist and product designer, and Sharona, a fashion executive and creative director, have lived and worked around the world; from Europe to Asia to North America. Life abroad influenced their sense of fashion and culture at the same time deepened their love for sports and the outdoors, particularly cycling; a sport from which to inhabit a clear aesthetic, rooted in culture, heritage, and design, and one of the purest most expressive forms of endurance.