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SOAR
Grey & Orange Hot Weather T-Shirt
Tinted Yellow
XS
SOAR
Grey & Orange Hot Weather T-Shirt
Tinted Yellow
XS
SOAR
Grey & Orange Hot Weather T-Shirt
Tinted Yellow
XS
Free Shipping & Free Returns on all US orders
Total
$330.00 USD
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SUNGLASSES

FRESH IS FASTER

For many, cycling has always been on the shortlist of design-forward, aesthetically phenomenal and emotionally resonant global pop cultural touch points, like formula one race cars, vinyl records, the beautiful game (futbol aka soccer), film photography, brutalist architecture, etc. Which is, in part, why America’s prevailing attitudes about cycling—spandex and hi-vis wearing dorks obsessed with “competitive” exercise—are so curious. We get it. There’s no ball. No net. And sure, if you were alive and paying attention in the 80’s and 90’s the average cyclist did ride around town head-to-toe in the kind of lycra kit that would have, at first glance, looked a bit like a superhero costume. Again, we get it, we’re obsessed with speed, wind tunnels, carbon fiber, perforated white leather, black lycra, titanium, thermoplastics, PRIZM tech, HiPER, photochromic lenses, weight savings, etc, and that’s fresh and we know that FRESH IS FASTER and we love that but clearly it’s just too much for most of the world. Again, that’s cool, that’s fine.

But then. Why is everyone wearing our sunglasses sooooooo hard rn? From hip-hop to (fashion) runways to Gorpcore and Normcore the world can't keep their hands off our Face Tech. Maybe they’re ready for a little FRESH IS FASTER.

If you’re here reading this we know you are. Speaking of, check these out.

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Speedcraft
$185
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The Speedcraft in Matte black are performance sunglasses, made with high-impact polycarbonate and scratch-resistant lenses. Repelling water, dirt, and oil, they feature a durable and flexible TR90 frame with adjustable temple tips for the perfect, secure fit.
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Speedcraft
$185
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The Speedcraft in a sleek gloss blue colorway are made with high-impact polycarbonate and scratch-resistant lenses. Repelling water, dirt, and oil, they feature 360º visibility for optimal field of vision, and a durable TR90 frame with adjustable temple tips for the perfect, secure fit.
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Norvik
$195
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The Norvik in a polished lavender hue, are inspired by stylish racing designs from the past and infused with modern innovation made for performance. Durable, flexible, and lightweight, they feature 5.5 base cylindrical and ultra HD lenses that are interchangeable.
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DISTRICT VISION
Koharu Eclipse
$250
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The Koharu Eclipse sunglasses were designed by Japanese engineers and tested by New York City athletes over the course of two years. These frames feature D+ lens technology, an adjustable hypoallergenic rubber nose pad, and a titanium core.
Description
DISTRICT VISION
Junya Racer
$250
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The Junya Racer feature a lightweight sports frame with a titanium core, and equipped with D+ polycarbonate lenses that are shatterproof, anti-reflective, water and oil repellent. Engineered to render the environment brighter and suitable for low light conditions.
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Hypercraft XS
$165
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The Hypercraft XS are ultralight, strong, and dynamic. Equipped with ultra HD lenses that are crack and chemical resistant, a temple arm scoops to manage moisture control, and a rubber nose and temple tips for a secure fit.
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Hypercraft
$155
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The Hypercraft performance sunglasses are ultra-lightweight, dynamic, and durable. Details include 5.5-base cylindrical shield lenses that are scratch-resistant, water, dirt, and oil repellent.
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Hypercraft
$185
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The Hypercraft in copper blue features UltraCarbon™ technology, and equipped with a HiPER® multilayer mirror lens. Crack and chemical resistant, these performance sunglasses are designed with temple arm scoops to manage moisture control and a rubber nose and temple tips for a comfortable and secure fit.
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POC
Crave Clarity
$265
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With a lightweight, flexible, and durable grilamid frame, the Crave are the ideal sunglasses for any kind of endurance performance. Featuring complete UV protection (UV400), clarity lens technology, and a rubber nosepiece and temples for a secure grip
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POC
Aspire
$220
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The Aspire sunglasses are designed for better performance on the bike while retaining an urban sleek style. Details include complete UV protection (UV400), a lightweight grilamid frame, rubber nosepiece for a secure grip, and adjustable rubber temples.
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POC
Aim
$220
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The Aim sunglasses are designed to maximize your field of view on both road and trail. Featuring a lightweight, durable grilamid frame, oversize shield lenses with clarity technology, and complete UV protection (UV400).
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Speedcoupe
$165
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The Speedcoupe in metallic viperidae has you covered for everything from complete ultraviolet filtration to blue light reduction, and tints in all conditions. Details include a wrap-around frame for optimal protection, lightweight polycarbonate lenses with high-impact resistance, and ultra-grip rubber nose pads and tips for a secure fit.
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Speedcraft
$165
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The Speedcraft in soft tact black features ultra HD lenses, made from polycarbonate with high-impact resistance, combined with a durable and flexible TR90 frame that offers 360º visibility for optimal field of vision.
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Speedtrap
$185
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Combining futuristic style with ultimate performance, the Speedtrap in translucent mint comes equipped with HiPER® silver mirror lenses made from lightweight polycarbonate, a vented spherical shield, and a Grimalid TR90 frame for increased durability and ​​all-day comfort.
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